“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.
The following is part of a series of blog posts related to 2013’s hottest point of social discussion—real-time marketing. This is the first post in the series.
Real-time marketing has been perhaps the biggest topic of discussion in 2013. It’s been everywhere (including this blog) with trade publications and pundits discussing the brands rocking it, the brands failing and everything in between.
Despite all of this conversation, there’s been little definition. It’s basically been a “we know it when we see it” kind of approach, but real-time marketing doesn’t just exist in the execution. It goes deeper than that.
Episode 116 of the Brave Ad World Podcast is here after a very big week in social media marketing.
This week’s headlines: Bing Adds Facebook Engagement to Search Results, Twitter Acquires Lucky Sort, Google Launches Google+ Content Recommendation Engine, Google I/O Brings Big Announcements and Yahoo In Talks to Buy Tumblr .
The week’s news quick hits cover: App.net Opens Free Accounts to Everyone, HTC First to be Discontinued, Twitter Expands Media Partnerships, Pinterest Updates Mobile Apps with Mentions, Reddit Allows Customizable Homepage, Google Glass Gets More Social Apps and Tweets Come to Yahoo Search.
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