Things I’ve Learned from Lately #13

“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter social media marketer. Hopefully, they’ll help you, too.

Making Fashion Week Approachable – Fashion Week is shifting from being an inclusive, industry-focused trade event to becoming an event that all fashion enthusiasts can be involved with. Everything from real-time image sharing, digital fashion shows and interactive fashion customization websites to leveraging Facebook and Twitter to share content in real-time is being used to make the event available to all.

Key Takeaway: The democratization of the web can be a challenge, but in this case, it’s an opportunity. Fashion brands and designers are able to pull back the curtain and share exclusive information with their end customers. This allows them to build excitement before their products hit store shelves.

The Content and Social Convergence – Every business wants to create content and leverage social media, but the issues they run into are often rooted in the ability to scale or content’s ability to deserve customer attention. The opportunity for marketers is opening up social management and content creation to more individuals across the organization.

Key Takeaway: Content creation and social media management should span across the organization, but that’s a long-term goal. That means brands should be taking steps toward that goal by aligning on a singular vision, developing training and instituting an on-boarding process to start ramping up today.

Anyone Can Be a Founder – When Jack Dorsey spoke at TechCrunch Disrupt he said, “An idea can change the course of the company. It can happen and come from anyone.” He went on to explain that being a ‘founder’ isn’t fulfilling a role. It’s having an attitude.

Key Takeaway: We all have ideas. But it’s the ideas we turn into action that make a difference. We all have the potential to have a ‘founding moment.’

The Power of CrowdsourcingMarketingProfs shares Collins Dictionary opening up its online edition to crowdsourcing by allowing English speakers to suggest words to be included. The results have been impressive with words being integrated into culture faster than ever and Collins finding that the execution is improving their efforts with better reach, speed and engagement.

Key Takeaway: The more a brand can involve its customers in what it does, the better it can respond to trends and anticipate customer needs. Plus, it causes customers to be more invested in the brand as they become a part of it.