Things I’ve Learned from Lately #92


“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.

Just Because You Can - Garett Sloane of AdWeek looks at the "explosion of iBeacon technology" and raises a flag of caution for retailers salivating over the potential of the technology. iBeacon allows marketers an ability to reach consumers in a way never seen before, but marketers should resist abusing this unprecedented access to consumers with a deluge of messages. The article shows that just because something can be done, it doesn't mean it should be done. Show restraint and protect the consumer experience.

What Makes a Troll Tick? - Trolls are everywhere online. We usually don't know who they are or why they do what they do, but this confession from Emmell Rensin provides a bit of insight into the world and behavior of trolling. It's more complicated than one might have think.

Living In the Moment - Alex Williams of The New York Times looks at the startling phenomenon of people capturing what may be their last moments, for example during an airplane in an emergency landing, with their phones. Now, a backlash is forming against the selfie culture that encourages people to live in the moment, not capture it.