“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.
Motley Crue has Some Things to Teach Us - Josh Rottenberg writes in Fast Company about the lessons Motley Crue can teach us about marketing. The article explains how Motley Crue manages chaos and stays organized, remains true to its brand to avoid becoming a joke, adapts to consumer wants and needs, and more. I typically avoid "X Lessons You Can Learn from X" articles, but Motley Crue actually brings some legitimate insight that many businesses overlook. Businesses are notoriously panicking in the middle of a crisis, and even more fail to adapt to changing consumer wants and needs.
Why We Won't Recognize Tomorrow's Web - This Slideshare provides excellent perspective on how the web has changed with deeper penetration in developing economies, a proliferation of mobile devices and growing middle classes around the world.
Line is Coming - The next big social platform may not be a homegrown start-up from the United States. AdAge shares more insight into Line, a social network and mobile messaging app that dominates in Asia. The article evaluates whether or not Line will catch on in the U.S. and how brands are already using the platform.
What the Pocket Watch Tells Us About a Wearables Future - Clive Thompson writes in Smithsonian Magazine about the rise of the first wearable, the pocket watch. He looks at how the pocket watch changed culture and speculates what this means for the next round of wearable devices. Thompson speculates that wearables will give us a heightened sense of "what's going on" just as watches gave us a heightened sense of time.