“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.

The Fake Likes Keep on Coming - Doug Bock Clark of New Republic provides this look at click farms and what goes into creating the profiles behind fake likes. It’s a real problem because “researchers have also found that having lots of followers attracts even more followers…” The demand is there. Social networks are taking steps to fight back, but fake profiles continue to prevail.

New Beliefs Taking Hold - Bloomberg Business has compiled this pretty incredible article that shows how social change starts in the United States, gains a following and becomes the law of the land.

Foursquare is Trying to Find Itself - Foursquare’s in a tough spot. It was once a social media darling. Now, it’s often dismissed as a failed experiment with no clear direction. I hope Foursquare succeeds. I want it to. Steven Levy spoke with Foursquare cofounder and CEO Dennis Crowley to get his perspective on Foursquare’s future.

I’m Besties with a Celeb - Alana Massey looks at how social channels have removed the barriers between fans and celebrities, giving fans an “unprecedented sense of connection to the private lives of their idols.”