Things I’ve Learned from Lately #128
“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.
Crowdsourcing Mount Chiliad’s Secrets - Gamers have come together online to try to unlock the mysteries of a mountain in Rockstar Games’ Grand Theft Auto. The mystery is being solved on message boards, social channels, YouTube and other places as gamers come together, share clues and speculate on what the mountain’s secrets, if any, are. It’s a pretty interesting look at online collaboration and gamer passion.
Another Nail in Net Neutrality’s Coffin - AT&T-owned DirecTV just launched DirecTV Now which will be zero-rated for AT&T mobile customers, meaning streaming video content won’t count toward AT&T customers’ data caps. This is a major turning point for where things go from a net neutrality perspective, and this piece looks at the potentially dire implications.
Gaming Influence - I’m not sure if this is sad, humorous, inspiring or something somewhere in-between. It’d definitely an interesting look into the story of how one man with a marketing team behind him went from Instagram zero to Instagram influencer.
Unboxing the Unboxing Video - Unboxing videos are a constant in YouTube success. Trends come and go, but unboxing videos have stuck around. This piece looks at what makes them so successful and a mainstay in online marketing.