Brave Ad World - Episode 170

Episode 170 of the Brave Ad World Podcast is here, and there's so much to talk to about!

This week’s headlines: Twitter Buy Button Coming This Year, Amazon Acquires Twitch, Facebook Cracks Down on Clickbait Content with Algorithm Update, Pinterest Rolls Out Deeper Analytics for Brands and Faceboook Brings Post Search to Mobile.

The week’s news quick hits: Yahoo Rolls Out Content Recommendation Box, Secret Works to Improve User Behavior, Snapchat Reaches $10 Billion Valuation, Facebook Ads Can Now Be Targeted Based on Cell PHone Signal, Twitter Opens Access to Analytics Dashboard to All Users, Google Removes Authorship from Search Results, Quora Launches Its First iPad App and Facebook Updates Event Ads and Pages.

Celebrate your Labor Day (U.S.) right and get this episode and many others in the podcast section or subscribe via iTunes. However you choose to listen, please leave a review. You can also contact us on Twitter and send us an email to braveadworld [at] gmail [dot] com.

Things I’ve Learned from Lately #88

“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.

This Week: The Race to Create a Mass-Market Electric CarA Virtual Reality ResurgenceKeeping Our Thoughts to Ourselves and Tech Trumps Fashion.

How Video Games Create an Experience Ecosystem and What Marketers Can Learn

Amazon shocked everyone (well, me at least) this week when it announced that it acquired video streaming service Twitch. The sale wasn't the surprise so much as it was the buyer. It was almost a given that YouTube would be the one to make the acquisition.

Still, the buyer isn't as much of a big deal as what the acquisition symbolizes. Gaming is huge and attractive to large online companies because it is made up of special kinds of products that consumers build ecosystems around.

Shooting for the Moon with Social Commerce

This year social networks are going to give social commerce one more try. We've seen Facebook test a 'Buy' button to allow people to make purchases within Facebook. Now, things are getting a little more serious for  Twitter, which will reportedly have a 'Buy' button of its own that will allow users to purchase, submit payment info and share shipping information with sellers within tweets.

To date, social commerce has been one of the most disappointing tactics for marketers leveraging social media marketing. Advertisers, including Gap and Nordstrom created online storefronts from within their Facebook Pages only to stop supporting them when consumers made it clear that they weren't interested in visiting a Facebook tab to shop and purchase.

Social commerce was an added bonus for users that they didn't ask for and had no reason to understand.

Brave Ad World - Episode 169

Hey everybody! The latest and greatest of Brave Ad World is here with Episode 169 of the Brave Ad World Podcast.

This week’s headlines: Facebook Ups Ad Frequency Caps, Snapchat Launching Content Service, Vine Allows Users to Upload from Camera Roll, Uber Opens Up Software Platform and Instagram Launches Analytics Tools.

The week’s news quick hits: Twitter Tests Displaying Tweets Favorited by Others in Timelines, Facebook Testing Stickers in Comments, Twitter Says It Will Remove Images of Deceased, Slideshare Makes Premium Features Free and SoundCloud Launches Advertising. 

You can get this episode and many others in the podcast section or subscribe via iTunes. However you choose to listen, please leave a review. You can also contact us on Twitter and send us an email to braveadworld [at] gmail [dot] com.