Snap Inc. is set for its upcoming IPO, and there is ample speculation around whether or not it has what it takes to be the next Facebook success story or the next Twitter disappointment. That’s for the future to decide, but what is true today is that no matter what happens, Snap Inc., through Snapchat, has already made its mark.
The platform become a language of its own among teens who learned to essentially speak Snapchat as they shared their everyday moments through text, video, photo, emoji and any combination of those. It was this that caught the attention of every other platform, but none were more interested in what Snapchat was doing than Facebook. And when they couldn’t acquire Snapchat, they copied it.
Today, Facebook’s suite of platforms have each taken a page or several from Snapchat’s set of features. From animated masks on Facebook to ephemeral stories on Instagram to disappearing messages on WhatsApp. Facebook may not have acquired Snapchat, but Snapchat is certainly a huge part of Facebook.