It was the week of Armageddons, and yes, there apparently can be more than one.
It started with Google’s mobilegeddon. That’s when it started factoring in mobile-friendliness in how it ranks websites in search results. Websites not optimized for mobile are now being negatively affected with lower rankings.
Not to be outdone, Facebook followed up with an Armageddon of its own with yet more updates to its News Feed algorithm. It shared that it would be emphasizing updates from Facebook friends over other content. It will also show friend interactions with brands and publishers less often, meaning Facebook is going to show more content from Facebook users’ friends and less from brand and publisher pages.
Changes like these keep marketers on their toes. They have to constantly follow what these tech behemoths are doing, so they’re ready to optimize their efforts to reach consumers effectively. That can be frustrating.