Facebook’s Photo Bomb

There was a time when a picture was everything on Facebook, and the rest of the social web followed with Instagram getting started, Twitter pushing photos more than ever and the rise of Pinterest. A photo was the price of entry for a Facebook post to be seen. Text-based updates from brands weren’t enough. People wouldn’t interact with them, and Facebook’s algorithm would make sure they received the lowest in organic reach.

All of that may be changing, according to Socialbakers, which found after looking at more than 670,000 posts from 4,445 brand pages that photo posts had the lowest organic reach of all post types. The most successful type of content in the analysis is video, followed by text-only statuses and link posts.

Brave Ad World - Episode 189

The latest episode of The Brave Ad World Podcast is here!

This week’s headlines: Pinterest Planning New Ad Unit, Facebook Has 2 Million Advertisers and Twitter Expands Program to Get Rid of Trolls.

The week’s news quick hits: Google Reaches Mobile Payments Deal, European Privacy Group Says Facebook’s Updated Terms are Against the Law, Facebook Provides More Ad Targeting Groups, Reddit Places New Restrictions on Explicit Content and Twitter Releases First Wordpress Plugin.

You can get this episode and many others in the podcast section, and be sure to subscribe via iTunes. However you choose to listen, please leave a review. You can also contact us on Twitter and send us an email to braveadworld [at] gmail [dot] com.

Brave Ad World - Episode 188

Well, it's been a couple weeks since the last episode, and there is so much to cover!

This week’s headlines: Facebook Offers Tools for Group Selling, Twitter Acquires Influencer Network, Facebook Adding Relevance Scores to Ads and Pinterest Removes Affiliate Links.

The week’s news quick hits: Google Acquires Odysee, Yelp Acquires Eat24, Facebook Launches Legacy Contact Feature, Pinterest May Be Launching ‘Buy’ Button this Year, Pinterest Introduces App Pins, Facebook Relaunches Preferred Marketing Developer Program with New Name, Reddit Lets Community Choose Charity to Receive more than $800,000 and Facebook Lets Users Add Stickers to Photos.

Kick off your week with the latest in digital and social media marketing news. You can get this episode and many others in the podcast section, and be sure to subscribe via iTunes. However you choose to listen, please leave a review. You can also contact us on Twitter and send us an email to braveadworld [at] gmail [dot] com.