“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.
2017 is nearly here, and if brands haven’t already decided how they’re going to approach the year, they’re almost certainly thinking about it. Every brand is making decisions based on their own audiences, channels and objectives, but if there is one thing that should probably be on every (or almost every) marketer’s plans, it’s video.
Facebook has not been shy about taking more than a bit of inspiration from Snapchat. It’s tested a Snapchat clone called “Messenger Day” that allowed users to share photos and videos with friends with filters and stickers added to them. It launched Instagram Stories, which are live compilations of content that disappear after 24 hours on Instagram—a carbon copy of Snapchat Stories. Most recently, it started allowing users to send ephemeral Direct Messages to close friends. Sound familiar?
This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.
This week’s headlines: Facebook Acquires CrowdTangle, Snapchat and Foursquare Ink Deal, Pinterest Launches Autoplay Video and Explore Hub, Twitter Implements Moderation Controls andFacebook Updating Measurement.
The week’s news quick hits: Facebook and Google Restrict Fake News Sites, Facebook Launches Unified Messages App, Facebook Testing Objective-Based Status Update Feature, WhatsApp Launches Video Calling, Twitter Monetizes NBA Live Shows, Snap Secretly Files for IPO, Twitter Launches QR Codes for Accounts, Facebook Adds New Custom Audience Targeting Parameters, Atlas Discontinues Serving Ads, Facebook Rolls Out Bot Analytics and Airbnb Launches More Robust Travel Services.
One of social media’s immediate promises was that we could all be creators, and for awhile that was true. Then we entered this point in which we got comfortable in our feeds and having information brought to us. We stopped telling our own stories.
Facebook knows this. Its users have stopped sharing personal stories about their lives and themselves, a trend it calls context collapse. That’s why you see easy videos to share from Facebook like friend anniversaries and reminders of friends’ birthdays. Facebook’s trying to make sharing personal stories as easy as possible.
The social web has devolved a bit to a handful of creators making everything, while the rest of us sit back to see what they have to say. Maybe we have a chance to change and create again.