Brave Ad World - Episode 166

What a week! A lot happened in the world of digital and social media marketing. Catch up with Episode 166 of the Brave Ad World Podcast.

This week’s headlines: Twitter Upgrades Analytics Dashboard, LinkedIn Acquires Newsle, Google+ Removes Real Name Requirement, Snapchat Introduces Geofilters, Facebook Tests Buy Button and Twitter Acquires Payments Platform.

The week’s news quick hits: Secret Launches Collections and Facebook Friend Integration, Line Files for IPO, Facebook Launches Out-App Purchase Ads, Facebook Ads Manager Goes Mobile and Pinterest Allows Users to Follow their Interests.

Get this episode and many others in the podcast section or subscribe via iTunes. However you choose to listen, please leave a review. You can also contact us on Twitter and send us an email to braveadworld [at] gmail [dot] com.

This Week in Social (Weeks of July14)

This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.

This week’s headlines: Twitter Upgrades Analytics Dashboard, LinkedIn Acquires Newsle, Google+ Removes Real Name Requirement, Snapchat Introduces Geofilters, Facebook Tests Buy Button and Twitter Acquires Payments Platform.

The week’s news quick hits: Secret Launches Collections and Facebook Friend Integration, Line Files for IPO, Facebook Launches Out-App Purchase Ads, Facebook Ads Manager Goes Mobile and Pinterest Allows Users to Follow their Interests.

Things I’ve Learned from Lately #83

“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.

This Week: Buy with GoogleUber Looks for Lots of LoveThe Game that Sparked a Creative RenaissanceFacebook as a Conduit and Evolving Unlocks Unexpected Opportunities

Why You Should Question Best Practices

Social media marketing is a constant struggle. A struggle to keep up with new technologies. A struggle to keep up with customer needs. A struggle to stay ahead. But perhaps, the biggest struggle in a world of News Feed algorithms, cluttered timelines and proliferating platforms, is simply standing out and stealing a few more fleeting seconds of people's time and attention. The simplest answer to get ahead is to emulate what others have done.

It's understandable marketers often ask the question: "What are the best practices for X?" A little bit of research, analysis of what is going on in the space and some homework will tell you what others are doing and where they're finding success. This kind of research is due diligence for any foray into social media, but it can lead any brand into the trap of copy-and-paste marketing.

Brave Ad World - Episode 165

Episode 165 of the Brave Ad World Podcast is ready and available for download!

This week’s headlines: Facebook Acquires LiveRail, Pinterest Improves Follow Button and LinkedIn Replaces Contacts App with Connected.

The week’s news quick hits: Twitter Acquires TapCommerce, Google Shutting Down Orkut, Vine Adds Loop Views Metric, Facebook Tests Updates for Events, Swarm Gets Updates for Mayorship Leaderboards and Cameo Improves for Music Discovery.

Get this episode and many others in the podcast section or subscribe via iTunes. However you choose to listen, please leave a review. You can also contact us on Twitter and send us an email to braveadworld [at] gmail [dot] com.