Spectacles and a New Vision for Snapchat... or Snap?

Snapchat is no longer a company. Now, it’s just a product owned by the newly announced company Snap Inc. That’s right. Snapchat changed its name, launched a new company and introduced the first of perhaps many hardware products.

“Now that we are developing other products…we need a name that goes just beyond one product—but doesn’t lose the familiarity and fun of our team and brand,” explained Snap CEO Evan Spiegel.

Brave Ad World Podcast - Episode 250

Well, that was quite the break! Now, I'm back, and Episode 250 of the Brave Ad World Podcast is here. 

This week’s headlines: Apple’s iMessage Store Launches, Twitter’s New Character Limit Update Arrives, Snap to Unlock Ads Make Debut and Facebook Admits to Inflated Video View Metrics.

The week’s news quick hits: Instagram Updates CTA Button, Google Launches New Travel App, Facebook Updates Ads for Retailers, Instagram Launches Comment Moderation Tools for Users, Presidential Debates to be Streamed on Facebook and Twitter, Yahoo Experiences Massive Data Breach and Facebook Encouraging Users to Pay Each Other Back on Messenger. 

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

Purpose as a Path to Culture

There isn’t an industry out there isn’t facing some kind of disruption. Nimble competitors enabled by technology are redefining the value propositions of entire categories. This isn’t only a challenge facing established companies, but new companies are disrupting each other as well. Disruption means waning loyalty, fickle consumers and constantly proving and re-proving a brand’s value.

Brave Ad World Podcast - Episode 249

After a week off the Brave Ad World Podcast is back with a ton of news.

This week’s headlines: Facebook Diminishes Ad Blocker Effectiveness While Giving Users More Advertising Control, Twitter Expands Moments, Facebook Upgrades 360-Degree Videos, Twitter Launches Promoted Stickers, Google’s Duo App Takes on Video Chat, Pinterest Launches Promoted Video and Twitter Expands Abuse Controls to All Users .

The week’s news quick hits: Hulu Ending Ad-Supported Free Service for Subscription Model, Instagram Testing Saved Drafts Feature, Facebook Highlights Most Informative Stories in Algorithm Update, Microsoft Acquires Beam, Pinterest Allows Brands to Bid on CPM Campaigns, Instagram Updates Stories with Zoom, Twitter Seeking Live Streaming Deal with Apple TV, Facebook Updates Messenger Bot Response Requirements, Snapchat Acquires Vurb, Instagram Launches Live Events Channel, Facebook Carousel Ads Can Now Include Ten Images and Facebook Launches New App Called Lifestage. 

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.