“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.
Social media marketing is more than branded messages displaying in user news feeds and timelines. That is only the beginning. The true value of social media is in its ability to make it easy for people to share, re-share and distribute brand messages and recommendations to their family, friends and other social connections. Sharing is a value multiplier. It allows word of mouth to take place online, giving it speed and greater potential for reach. Sharing takes the actions of marketers and extends them through others to others.
It happens every year. Black Friday passes by and the headline 'Social Media Doesn't Drive Sales' gains traction across the industry, but I'm not here to argue with this finding. It's true.