The Twitter Google Partnership Brand Opportunity

Google will restart its program that indexes tweets and pulls them into search results sometime in the first half of 2015. This means users searching for different topics will see real-time tweets along with recommended webpages based on their queries within search results.

The agreement between these two online companies is big news for marketers. It makes marketing on Twitter and Google even greater opportunities.

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Brave Ad World - Episode 187

Another week means another episode of The Brave Ad World Podcast, and there's so much to discuss!

This week’s headlines: Twitter Tests Instant Timeline, Twitter Selling Ads on Flipboard and Yahoo Japan, Google to Display Tweets in Search Results Again, LinkedIn Wraps Up Big Quarter and Twitter’s Q4 Earnings Don’t Impress Wall Street.

The week’s news quick hits: Facebook Uses Real People to Optimize News Feeds, WhatsApp Launches Voice Calls in India, YouTube Testing Videos with Multiple Angles, Twitter Opens R&D Center in India and Instagram Adds Looping Videos.

You can get this episode and many others in the podcast section, and be sure to subscribe via iTunes. However you choose to listen, please leave a review. You can also contact us on Twitter and send us an email to braveadworld [at] gmail [dot] com.

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Engaging with Algorithms

Algorithms seem to be taking over (as if they haven’t already). Marketers are constantly following and making updates to their content based on Facebook’s algorithm updates. Then there’s Google, of course. Well, now Twitter is joining the scene as CFO Anthony Noto hinted at in 2014.

The first sign of an algorithm-driven Twitter is its new ‘While You Were Away’ feature that curates the best content you missed while not checking Twitter and packages it up for you the next time you log in. This includes the content you most likely want to see based on how engaging it was among other Twitter users and how you’ve interacted with this kind of content in the past. It’s not everything, but it’s the best stuff for you… as chosen by an algorithm.

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Brave Ad World - Episode 186

Forget the big game! Brave Ad World is here...

This week’s headlines: Twitter Rolls Out ‘While You Were Away’ Feature, Facebook Rolls Out Facebook Lite to More Countries, Twitter Launches Video and Messaging Features, Facebook Reports Q4 Earnings and Facebook Launches Place Tips.

The week’s news quick hits: Snapchat Rolls Out Discover, YouTube Player Defaults to HTML5, Pinterest Updates Search Algorithm to Appeal to More Men, Facebook Measures Lift for When Users See an Ad and Vine Introduces Vine Kids.

You can get this episode and many others in the podcast section, and be sure to subscribe via iTunes. However you choose to listen, please leave a review. You can also contact us on Twitter and send us an email to braveadworld [at] gmail [dot] com.

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