Social media is not what it used to be. Facebook pages, Twitter profiles and Instagram accounts are the cost of entry. Now, brands are marketing within a new environment rife with unique challenges and opportunities. If you’re marketing the way you were in 2010, stop. The world has changed dramatically, and these are just a few of the ways.
Read MoreEpisode 210 of the Brave Ad World Podcast is here!
This week’s headlines: Google and Twitter Introduce their Own Version of Instant Articles, Twitter Steps Up Its Commerce Game, Pinterest Hits 100 Million Users and Works to Attract Advertisers and Facebook Working on Alternatives to the Like Button.
The week’s news quick hits: Snapchat Users Can Now Pay for Replays, Facebook Testing Read Receipts on Event Invites, Facebook to Offer Option to Pay Only if 100% of it is Viewed On-Screen, Facebook Launches Curation Tool for Journalists and NFL Partners with Snapchat.
Check it out, give it a listen and let us know what you think! You can get this episode and many others in the podcast section, and be sure to subscribe via iTunes.
Read MoreThis Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.
This week’s headlines: Google and Twitter Introduce their Own Version of Instant Articles, Twitter Steps Up Its Commerce Game, Pinterest Hits 100 Million Users and Works to Attract Advertisers and Facebook Working on Alternatives to the Like Button.
The week’s news quick hits: Snapchat Users Can Now Pay for Replays, Facebook Testing Read Receipts on Event Invites, Facebook to Offer Option to Pay Only if 100% of it is Viewed On-Screen, Facebook Launches Curation Tool for Journalists and NFL Partners with Snapchat.
Read MoreWhen it comes to social platforms rising in popularity, it’s good advice to “get while the getting’s good.” Instagram would fall into this category. The platform has been delivering brands triple the engagement of both Facebook and Twitter as its user base has grown.
Now, Instagram appears to be close to making a big pivot. Armed with data from parent company Facebook, Instagram is predicted to bring in $2.39 billion in mobile display revenue, more than Twitter and Google. Instagram’s ad offering is going to be available to all advertisers starting September 30, which means more brands will be embracing Instagram as 2015 comes to a close and 2016 begins.
Read MoreEpisode 209 of the Brave Ad World Podcast is here coming off of a Labor Day break.
This week’s headlines: Twitter Testing Stickers for Photos, Instagram Updates Direct Messaging, LinkedIn Improves Messaging, Facebook’s 360 Degree Ads Being Tested and Instagram Opens Up to All Advertisers.
The week’s news quick hits: Google+ Collections Coming to iOS, Google Updates Its Logo, Twitter Expands Promoted Tweets into More Countries, Hulu Rolling Out Ad-Free Service Tier, Facebook Allows Advertisers to Test Effectiveness of Multiple Ads, Twitter Unifies iOS Experiences, Facebook Mentions Becomes Available to All Verified Profiles and Periscope Allows Landscape Video.
Check it out, give it a listen and let us know what you think! You can get this episode and many others in the podcast section, and be sure to subscribe via iTunes.
Read MoreThis Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.
This week’s headlines: Twitter Testing Stickers for Photos, Instagram Updates Direct Messaging, LinkedIn Improves Messaging, Facebook’s 360 Degree Ads Being Tested and Instagram Opens Up to All Advertisers.
The week’s news quick hits: Google+ Collections Coming to iOS, Google Updates Its Logo, Twitter Expands Promoted Tweets into More Countries, Hulu Rolling Out Ad-Free Service Tier, Facebook Allows Advertisers to Test Effectiveness of Multiple Ads, Twitter Unifies iOS Experiences, Facebook Mentions Becomes Available to All Verified Profiles and Periscope Allows Landscape Video.
Read More