Things I’ve Learned from Lately #177
“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.
The Science Behind Buy - I love what I do but sometimes wrestle with it. Capitalism has been shown to be as much a negative force as it is a positive one. This interview with David T. Courtwright looks at how consumers have been turned into buying addicts. Much of why people buy is tied to what he calls “limbic capitalism.” There’s plenty of science behind why we buy.
Netflix Doesn’t Need Nielsen - The Verge wrote about how Netflix counts views of its original series and movies by classifying viewers.
Comfort in the Stars - In times of uncertainty, we look to the old for comfort. Perhaps, that’s why there’s a growing interest in astrology that hasn’t been seen for some time.