Things I’ve Learned from Lately #179
“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.
What’s Old is Old Again and Again and Again - It’s easy to get caught up in what’s new and cutting-edge in tech, but farmers are finding the best tractors both in performance and ROI are old.
Distrust and Verify - It shouldn’t have to be said one shouldn’t believe everything read online, but sometimes it’s necessary because the misinformation campaigns are getting better and better, whether it’s through more sophisticated bots or PR firms specializing in manipulation.
Twitter Diplomacy - I’m not going to go so far as say Twitter stopped a war, just like I’m not buying that social media was a catalyst for calls for democracy during the Arab Spring. However, this piece posits that Twitter helped Iran and the U.S. overcome a major diplomatic hurdle when countries are in conflict—not knowing what the other is thinking.