Things I’ve Learned from Lately #182
“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.
The Harbingers of [Product] Death - I may have found my people… the anti-influencers. The ones who choose the products, the candidates, the stuff that no one else wants. All kidding aside, this is an interesting look at customers who have an “affinity for buying new products that were later pulled from shelves because of weak demand.” They are the harbinger ZIP codes.
How Tropicana Lost Its Pulp Culture Status - This is the story of “the worst rebrand in the history of orange juice.” The article is full of lessons Tropicana learned the hard way.
What Stakeholders? - “In these unprecedented times” business after business is claiming the high ground. This piece, published just before the pandemic hit U.S. shores, shows just how far stakeholder capitalism has to go. Perhaps, now is is the time to see it through.